What do George Lucas, Skullcandy, General Hospital, Dickie Smothers and The Neighbourhood all have in common? They’ve all been interviewed on camera for Red Touch Media’s video interview series The Future of Content.
The series, which launched in 2013, has become a staple at global trade shows. It’s where professionals who manage, create, market and distribute content go to talk about what their individual organizations are doing and what they have planned for the future.
Red Touch Media’s technology platform is used by brands who need a white-label content management and distribution solution. So Red Touch Media created a video interview series that would appeal to and engage our target audience. Even though the series was designed with a small and specific audience in mind, several episodes have crossed over to the mainstream and the series surpassed 100k YouTube views in less than 9 months after its launch.
These video interviews are not only branded pieces of marketing content relevant to Red Touch Media‘s management and distribution platform, but they also help generate business development leads by creating conversations with qualified brands. Each interview appointment is an opportunity for Red Touch Media’s business development team to network with guests, discuss content distribution or give demos, if requested.
From musicians and actors, to CEOs and legends, Red Touch Media has already interviewed some of the biggest names in the industry including Tom Rogers (TiVo), Peter Blacker (Telemundo), David Levy (Turner), John Tesh, Sharon Scott (NBC Universal) and Jacqueline Macinnes Wood (The Bold and the Beautiful) to name a few.
To further help showcase Red Touch Media’s technology, The Future of Content is “Powered By Red Touch Media.” Every episode is managed and made available for distribution using Red Touch Media’s platform.
You can see all 170+ of the Future of Content interviews on Red Touch Media‘s YouTube channel.
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