If you wander around MIPTV, you’re bound to run into some big players. That’s what happened when our DJ Jimmy Chunga found Josh Rucci, Head of Global Content Sales for Bloomberg, taking a break by the beach.
Chunga: Miptv 2013, DJ Jimmy Chunga. We’re just out wandering around, we’re meeting the folks and meeting the faces, more importantly meeting people that I can actually speak my language to, which is big fun. Hey, what’s your name?
Josh: Hi i’m Josh, how you doing man?
Chunga: I’m good Josh, and you are?
Paulina: Paulina, nice to meet you.
Chunga: Nice to meet you Paulina. So, who are you guys with?
Josh: I’m with Bloomberg.
Chunga: Wow! So what do you do for Bloomberg?
Josh: I look after global content syndication.
Chunga: Wow! And Paulina, you do what?
Paulina: I’m at Getty Images and manage our indirect markets.
Chunga: Can I just tell you something Paulina, when I was kind of breaking into show business and I was posting pictures on my websites and on my IMDB and stuff, I would actually lie and write Getty Images on the bottom so my stuff looked more official. I think everybody does, don’t they? They’ve got to see that Getty Images thing there on the bottom. So, how’s Mipcom going for you guys so far?
Josh: Oh it’s fantastic. It’s a great market, It’s a lot of very very interesting people. It’s quite global which is great, so you can cover a lot of different markets here, you can cover Asia, you can cover Latin America, you can cover Europe, the States it’s fantastic.
Chunga: Has there been one thing in particular that’s been a real standout to you so far about Mipcom?
Josh: I would probably say over-the-top television is a very interesting new model and there’s some very smart companies involved in over-the-top.
Chunga: Over-the-top television, explain that to people that are watching this that may not know what that is.
Josh: Sure, over-the-top television is where you deliver outside of your traditional set top box that goes into your home and you’re actually delivering it over the internet and it can go to multiple devices. It can go to your TV device, it can go to your iPad, it can go to your phone and it’s very low impact system which can be quite disruptive in the TV industry.
Chunga: How many years do you think before, I know people are watching online TV even during prime-time now. How many years do you think it’s going to be before that is the standard? I think it will be at some point, right?
Josh: Yeah, I think we’re heading there pretty quickly. I would say the next 5 years, at very least that would be the standard. I think in some markets you’re going to get there in about 2 years.
Chunga: Oh my goodness, so yeah, a lot of people panicking then. So at Bloomberg what do you guys think about that? Is this a good thing or a negative?
Josh: I think it’s a positive, I think that if it allows companies like Bloomberg and any content company to get closer to your consumers on multiple devices in a mobile world, I think it’s a good thing overall for consumers and a good thing for content. I think it’s a big challenge for some of the traditional providers out there, but I think it’s a great thing for content providers.
Chunga: That’s wonderful, now here’s my next question- What the hell is up with the small sodas? Why wont Bloomberg let us have big sodas? You can’t fix that?
Josh: I can’t possibly comment.
Chunga: Can you make the call?
Josh: I can’t possibly comment.
Chunga: I like my big sodas, Josh! Okay Paulina, grab your camera, you’re going to want to get a picture of me.
Paulina: Of you? Oh, to post on the site. Can you send me one?
Chunga: See now that’s… I’ll put one where I lied and wrote Getty Images on the bottom.
Paulina: Yeah, send that over please.
Chunga: Alright you guys, thank you so much for chatting with me.
Josh: Thank you man and have a great rest of the market.
Chunga: Thank you very much.