Frank Radice: Hi this is Frank Radice for Red Touch Media with our continuing series on the future of media. And I’m here with Dan Cole who is the Vice President of Business Development for the Consumer Electronics Association. Tell me a little bit about the show this year.
Dan Cole: Well it’s our biggest ever. We are over two million square feet and we’re in several different venues as you know. We’re in the Las Vegas Convention Center right now. We also have the Las Vegas hotel, the LVH, and we have events going on at the Venetian hotel as well. Biggest show ever, probably the biggest in scope. Everything from 3D printing to automotive, automotive solutions to Ultra HD televisions. I’ve never really been at a CES that has covered this much breadth ever and I’ve been doing it for over 15 years.
Frank: How about the keynotes? How have they been for you this year?
Dan: Very very well received Marissa Meyer I believe was yesterday or the day before. I’ve been in this room so I haven’t been able to go but they were packed, every one of them from Intel’s to Audi’s to Sony’s to Marissa with Yahoo. Everything’s been terrific. And that’s another example of the greatest breadth that I’ve ever seen in terms of companies represented on the stage.
Frank: How many people have attended this year? Do you have any numbers on that yet?
Dan: Well we, last year we had a 150,000. We’re expecting around that much. I don’t know the numbers. They typically get published officially after the show but people have been telling me, and I’ve seen a little bit. From what I’ve seen the aisles have been packed so that’s a very very good sign even with some of the challenges we’ve had with the weather on the East Coast.
Frank: I was going to ask you about that. Tell me a little bit about what goes on in this room back here.
Dan: Sure this is a very very big room, if the camera’s getting it, and starting on Tuesday at show opening, companies have the opportunity in order, they receive an appointment to come choose their space for the following year. A year in advance. So we start laying the floor plans for the year in advance. And they’ll come based on their category through four days, choose their space and then we go home with, for the most part, a foundation on the floor plans of where companies are going to be. And then we spend the rest of the year servicing those companies and selling more space to get to where we are which was over two million square feet this year.
Frank: So how long does it take for you to actually get ready for next year’s show? Is it the entire year?
Dan: That’s a great question. We really don’t come up for air. And anybody at CEA, we come back home and we are…Monday morning we’ll be in our first sales meeting and my colleagues in other departments are the same way around. It is an all year effort for these very magical four days.
Frank: Tell me a little bit before we go about the mission of the CEA.
Dan: Very very simple sentence, to grow the industry. And we do it in many many different ways whether it’s through educational programs, whether it’s say, an extensive lobbying campaign on Capitol Hill, we’re very very well known. Whether it’s through the largest annual technology trade show event in the world – CES – there is different ways where we grow the industry with our keyword innovation. This is the largest innovation event in the world.
Frank: Thank you very much. That’s Dan Cole, the Vice President of Business Development for the CEA. This is Frank Radice. Thank you for being with us for our continuing series on the future of content with Red Touch Media.