Case Study: SXSW 2013

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Red Touch Media had a ton of things planned for SXSW 2013. Here’s a summary of everything we did:


Gibson Guitar Giveaway [March 7-18]

Dave Alder holding a Gibson Firebird Studio '70s Tribute guitar

Get ready to shred! Red Touch Media is giving away Gibson Firebird Studio ’70s Tribute guitars, including this one being modeled by our CMO, Dave Alder. Just visit this page to enter.


Geekazine Podcast [March 8-17]

One of the great people that we meet at CES was Jeffrey Powers from Geekazine. When we heard about an opportunity to sponsor his coverage at SXSW we couldn’t say no. Jeffrey plans on shooting over 20 Geekazine episodes at SXSW including several at the different Red Touch Media parties and events.

Viewers of Geekazine get a 20% discount in the Red Touch Media Store during the month of March. So be sure to checkout his podcast.


Asos Music Lounge Presented by Red Touch Media [March 14-16, Thursday-Saturday]

The Asos Music Lounge is the premier place to be during SXSW Music. Located at the Cedar Door on Brazos Street, this private three-day restaurant, VIP lounge, and venue will host artists, celebrities, media, VIPs and tastemakers.

ASOSAsos SXSW Music Lounge Schedule

Red Touch Media will have 2 separate areas at the Asos Music Lounge including one area with a tattoo artist.

The music lineup at the Asos Music Lounge includes…

  • Thursday: The Neighborhood, San Cisco, Foxes, K. Flay, The 1975, The Dolls, The Jane Doze, Joywave
  • Friday: Angel Haze, Ghost Beach, Dan Croll, Pacific Air, Kitten, Jeffrey Tonnessen, Mike Nouveau
  • Saturday: Youngblood Hawke, Hits, Charu XCX, Jetta, Little Daylight, Goldroom, Rush Midnight, Tashaki Miyaki

The venue includes a full outdoor stage, free bar, free taco bar, partner giveaways and more. Red Touch Media will have two dedicated spaces where we will be demonstrating out technology and giving away free digital music, movies and eBooks. You’ll definitely want to stop by and load up with some fun content to enjoy on your trip back home from SXSW. It’s going to be fun! We hope to see you there.

The Asos Music Lounge
Cedar Door: 201 Brazos St Austin, TX 78701


The Terrace at the W Hotel hosted by Nylon and dF [March 15, Friday]

Nylon Magazine and dF are hosting a two-day special event to celebrate SXSW Conferences & Festivals, featuring live band performances and rotating DJs (see invite below) and a VIP lounge where Nylon’s Josh Madden will be doing exclusive Artist interviews for Nylon TV.

Red Touch Media will be hosting a Music Lounge demonstrating the latest in music technology, offering complimentary music and movie downloads (Red Touch Media is footing the bill), and giving away Gibson guitars.

The Terrace at W Hotel - SXSW 2013


RVIP Lounge [March 14, Thursday]

Red Touch Media is very excited to sponsor the RVIP Lounge as part of our presence at SXSW 2013. For those of you who haven’t seen the RVIP Lounge in action yet, it is a mobile karaoke unit housed in a customized RV. The RVIP Lounge has become a SXSW tradition and it’s not uncommon to see several well known musicians or tech CEOs screaming singing their little hearts out.

We will be the exclusive sponsor of the RVIP Lounge during SXSW Music.

Thursday, March 14 with Red Touch Media
10pm: Hype Hotel @ Whitley
3rd & San Jacinto St, Austin, TX


UK Trade & Investment at South By Southwest 2013 [March 14-15, Thursday & Friday]

The UK’s department for promoting arts is bringing about 200 bands over to America for SXSW, as well as music industry professionals, trade organizations, management, labels, rights companies and more. Red Touch Media will be at UKTI giving demos of our content management and distribution technology for musicians and industry professionals.

ukti

Red Touch Media is proudly sponsoring 2 UKTI events during SXSW Music:

“International Roundtables”
Date: Thursday 14th March Time: 10.45am – 1.00pm
This 2 hour networking activity will bring together delegates from across the globe to discuss hot topics affecting the industry, build networks and develop business relationships. Hosted in groups of 10 people, you will introduce yourselves and then discuss your chosen topic, with everyone being given opportunity to offer their opinions from their own experience, ask questions of others and explore new ideas. Each table will have a moderator. Red Touch Media’s CMO, Dave Alder, and VP of Content, Mitch Koulouris, will be participating in the event.

“International Business: Business Sessions”
Date: Friday 15th March Time: 10.45am – 1.00pm
This 2 hour networking activity will attempt to give you 5 minutes in front of as many international delegates as we can move round the room in the time available. The format is specifically designed to facilitate introductions and broker business connections with delegates from across the globe. The idea is to make as many introductions as possible and for you then to follow up in your own time, either whilst in Austin or once you’ve returned home.

LOCATION: The British Music Embassy (Latitude 30), 512 San Jacinto Blvd
BREAKFAST: Pastries, muffins, bagels and fruit with hot and cold drinks