CASE STUDY: Tradeshow Support – NBCUniversal at CES 2008

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nbcu logoAbout the Client:

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.

The Challenges:

NBC CES

via Intel CES 2008. No alterations made. License here.

NBCUniversal wanted to become the first content company to ever exhibit at the International Consumer Electronics Show (CES). The annual event that takes place in Las Vegas, NV, draws in over 150,000 attendees, and 3,000+ exhibiting companies. Exhibitors use the event to show off their newest technology as well as tease at the innovative products that they have in development. NBCUniversal had the unique challenge of finding a relevant way to attend and forge connections with visitors.

The Solution

nbcu kiosk

via Intel CES 2008. No alterations made. License here.

NBCUniversal created a slogan for the show, “Entertainment You Can Touch.” Their booth (one of the largest at the event) centered on Red Touch Media’s interactive media station technology and digital software solutions. Booth visitors were warmly greeted and given 2 GB flash drives. They were then encouraged to browse through and download a selection of NBC’s current entertainment, sports and news content, including exclusive unreleased videos from the media stations. Popular offerings included Tina Fey’s 30 Rock, Project Runway and 12 Corazones. NBCUniversal used their extensive content offerings to show, once and for all, that content is king.

The Results:

frank radice“The company’s media-on-demand kiosks are providing the perfect channel for us to reach and influence new target markets.”

– Frank Radice, Executive Vice President, On-Air Advertising East Coast, MSNBC

Red Touch Media’s technology allowed NBC to build an extensive content catalog that was available exclusively to CES attendees. Not only that, their DRM technology helped NBCUniversal protect and track their exclusive content after it was downloaded. CES attendees were allowed to watch the files, but weren’t able to copy or redistribute them. And at NBCU’s request, exclusive content was “timebombed” and stopped functioning a set number of days after the show closed. Overall, guests had a fantastic experience, and NBCU made the big splash that they had hoped for.

To learn how Red Touch Media’s software and technology can bring new life to your events, request a demo from our business development team. One of our best will show you how utilizing content can help you get more visits, leads, and customers.

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